PRIVACY POLICY

Last Updated: June 20, 2025

Wild Ice Botanicals ("we," "our," or "us") is committed to protecting your privacy while providing you with the best possible shopping experience. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website www.wildicebotanicals.com or make a purchase from us.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. INFORMATION WE COLLECT

Information You Provide to Us

When you make a purchase or attempt to make a purchase, we collect:

• Name
• Billing and shipping address
• Email address
• Phone number
• Payment information (processed securely through our payment processors)
• Account credentials (if you create an account)

Information Automatically Collected

When you visit our website, we automatically collect:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent
• Referring website
• Shopping behavior and preferences
• Location data (country/state level)

Marketing and Analytics Data

We use tools to understand how you interact with our website:

• Meta Pixel (Facebook): Tracks website events for advertising optimization
• Google Analytics 4: Analyzes website traffic and user behavior
• Google Ads: Tracks advertising campaign effectiveness
• Microsoft Clarity: Records user sessions for website optimization
• Custom tracking: Enhanced behavioral analytics for personalization

2. HOW WE USE YOUR INFORMATION

We use your personal information to:

• Process and fulfill your orders
• Communicate about your orders
• Send marketing communications (with your consent)
• Improve our website and customer experience
• Detect and prevent fraud
• Comply with legal obligations
• Personalize your shopping experience
• Optimize our advertising campaigns
• Analyze customer behavior to improve our products and services

Advertising and Marketing

We use your data to show you relevant advertisements on:

• Facebook and Instagram (via Meta)
• Google Search and Display Network
• Other advertising platforms

This includes creating custom audiences and lookalike audiences to find customers who may be interested in our products. We DO NOT sell your personal data to third parties.

3. LEGAL BASIS FOR PROCESSING (GDPR)

We process your personal data under the following legal bases:

• Contract: To fulfill your orders and provide customer service
• Legitimate Interest: To improve our services, prevent fraud, and conduct marketing
• Consent: For email marketing and certain cookies
• Legal Obligation: To comply with tax and legal requirements

4. DATA SHARING AND DISCLOSURE

We share your information with:

Service Providers

• Shopify: Our e-commerce platform
• Payment Processors: To process transactions securely
• Shipping Partners: To deliver your orders
• Email Service Providers: To send transactional and marketing emails
• Analytics Providers: Meta, Google, Microsoft (as listed above)

Marketing Partners

• Meta (Facebook/Instagram): For targeted advertising and analytics
• Google: For advertising and analytics
• We use hashed and encrypted data when sharing with advertising partners

Legal Requirements

We may disclose your information if required by law, court order, or government request.

Business Transfers

If we sell or merge our business, your information may be transferred to the new owners.

5. DATA RETENTION

We retain your personal information for:

• Order Information: 7 years for tax and legal purposes
• Account Information: As long as your account is active
• Marketing Data: Until you unsubscribe or request deletion
• Analytics Data: 26 months (Google Analytics default)
• Advertising Data: As per platform policies (typically 180 days)

6. YOUR RIGHTS AND CHOICES

You have the right to:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request we delete your personal data
• Opt-out: Unsubscribe from marketing communications
• Data Portability: Receive your data in a portable format
• Restrict Processing: Limit how we use your data

Self-Service Options

You can manage most privacy preferences directly:

• Unsubscribe from emails: Click the unsubscribe link in any marketing email
• Delete account: Email support@wildicebotanicals.com
• Update information: Log into your account settings
• Opt-out of ads: Use the platform links in Section 14 below

Formal Data Requests

For formal privacy rights requests, please submit a written request to:

Privacy Officer
Wild Ice Botanicals
Email: privacy@wildicebotanicals.com

Your request must include:

• Your full legal name
• Order number (if applicable)
• Specific description of your request
• Proof of identity (copy of government-issued ID)

Opt-Out Options

• Email: Click unsubscribe in any marketing email
• Advertising: Visit Digital Advertising Alliance or platform-specific settings
• Cookies: Adjust your browser settings
• Do Not Track: We honor Do Not Track browser settings

7. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

• Remember your shopping cart
• Analyze website traffic
• Personalize your experience
• Measure advertising effectiveness

Types of Cookies We Use

• Essential: Required for website functionality
• Analytics: Help us understand website usage
• Marketing: Used for targeted advertising
• Preferences: Remember your settings

You can control cookies through your browser settings, but disabling certain cookies may limit website functionality.

8. DATA SECURITY

We implement industry-standard security measures including:

• SSL encryption for all data transmission
• PCI-DSS compliance for payment processing
• Regular security audits
• Limited access to personal data
• Secure data storage with encryption

While we strive to protect your information, no method of transmission over the internet is 100% secure.

9. CHILDREN'S PRIVACY

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

10. CALIFORNIA PRIVACY RIGHTS

California residents have additional rights under the CCPA:

• Right to know what personal information we collect
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination

To exercise these rights, please submit a formal written request as outlined in Section 6 above.

11. INTERNATIONAL TRANSFERS

We are based in the United States. If you access our website from outside the US, your information will be transferred to and processed in the US, which may have different data protection laws than your country.

12. UPDATES TO THIS POLICY

We may update this privacy policy periodically. We will notify you of material changes by:

• Posting a notice on our website
• Sending an email (for significant changes)
• Updating the "Last Updated" date

13. CONTACT US

For general privacy questions, contact:

Wild Ice Botanicals
Email: support@wildicebotanicals.com

Formal Data Protection Requests

To submit a formal privacy rights request, please send a written request to:

Privacy Officer
Wild Ice Botanicals
Email: privacy@wildicebotanicals.com

Include:

• Your full legal name
• Order number (if applicable)
• Specific description of your request
• Proof of identity (government-issued ID)
• Subject Line: "Formal Privacy Rights Request"

We will respond to formal requests within 45 days.

Note: Most privacy preferences can be managed directly through self-service options outlined in Section 6.

ADVERTISING PARTNERS COMPLIANCE

Meta (Facebook/Instagram)

We comply with Meta's data use requirements by:

• Using the Meta Pixel for website analytics and ad optimization
• Sharing hashed customer data for ad targeting
• Respecting user privacy choices
• Not sharing sensitive personal information

Google

We comply with Google's policies by:

• Using Google Analytics 4 with privacy settings enabled
• Implementing enhanced conversions with hashed data
• Respecting user consent choices
• Following Google Ads policies

Your Advertising Choices

You can opt-out of personalized advertising:

• Facebook: Ad Preferences
• Google: Ad Settings
• General: NAI Opt-Out

Effective Date: This privacy policy is effective as of June 20, 2025 and replaces all previous versions.