Left side is an image of a new smoothie, the right side is the same smoothie several months later.

Leave a smoothie on a shelf for a few months. It won't be pretty.

Now imagine formulating the same smoothie so it can sit on the shelf for months.

The result? Less nutrition, more preservatives.

The healthiest smoothies are kept cold and consumed fresh.

Like smoothies, skincare products are a mix of plant derivatives and potent, vitamin-esque compounds called actives.

And like smoothies, the most nourishing skincare is kept cold and applied fresh.

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There's a contradiction brewing in skincare.

For years now the industry has ignored this contradiction: products can be either fresh and fully nutritive, or they can be shelf-stable. As with smoothies, they can't be both.

But they'd like to have their cake and eat it too. They want to market their products as natural while still using the same non-chilled ingredient storage, warehousing, distribution, and retail displays they always have.

Because it isn't easy to forego outsourcing, warehousing, distribution, and retail if you want to succeed as a skincare brand. That's just "not how it's done."

It's not easy, but we're doing it.

You can't unspoil the smoothie.

Skincare fridges are popular because cold inhibits breakdown and promotes potency.

Many brands will happily sell (or gift) these cute little fridges, all while doing nothing to address their own handling, warehousing, and retail conditions—where ingredients and products languish for the majority of their lifecycles.

But cold can't reverse decay, it can only prevent it.

So these fridges validate what we already know (freshness matters) while failing to address product temperatures at the places where they spend most of their journey.

Living skin craves living ingredients.

That's our founder, Mila, demonstrating our peptide cream. Long story short: she sought a level of safety and efficacy that she couldn't find, so she founded Wild Ice to fill the gap, and it's all she (and now many others) use.

Our singular focus is delivering fresh actives and living ingredients to your skin for unmatched nourishment (without chemical preservatives). As you've probably guessed, we do it with cold, keeping every ingredient and product on ice until it ships.

It's the same thing every other industry does for every other natural, nourishing substance designed for the human body.

Even the $2 canned coffee at the checkout counter is chilled for freshness. Isn't your skin worth equal treatment?

3 types of breakdown isolated

We're proud to be the ice-breakers.

The first thing we usually hear is, ‘I can’t believe this hasn’t been done before!’

That’s because, while other brands often focus on the same few ingredients or rely on celebrity faces and flashy packaging, Wild Ice is bringing something truly different.

We’re rethinking skincare to make it as fresh and unique as you are.

Every formula, every step, and every ingredient is carefully chosen to be as vibrant and alive as your skin deserves.

It’s like a breath of fresh air in a world of skincare that’s ready for a shake-up—and we think you’ll love it.

Details matter.

We started with a simple question: "How can an industry claim to be clean, natural, and smoothie-like, all while treating their products like shelf-stable slop?"

Our theory is that the movement from petroleum-based skincare back to natural was so gradual that the inconsistency went mostly unnoticed.

But today it's well known that actives like vitamin C, peptides, ceramides and many others provably react, oxidize, and decay with time, and that cold is the only thing that provably inhibits all such decay.

Common sense is one of our best advocates. The best? Our customers and their amazing results.

Results from our Essentials trio:

Week 1

beforebefore pic

Week 6

resultsbefore picture

Week 1

Week 6

Week 1

Week 6

Week 1

Week 6

After 6 weeks using the Wild Ice Essentials Routine

Frequently asked questions

Why aren't your products more expensive?

We get this question often.

It's because the #1 cost of skincare is marketing, and by a wide margin.

Most brands have very little that truly sets them apart. As a result, the majority of their product's price is due to the immense marketing and advertising costs of convincing people to buy them.

For us this simply isn't the case. As the world's first (and only) cold-preserved skincare line, people are naturally interested in our unique offering, and often express shock that our common-sense approach is so uncommon (see next question for why that is).

That means we save (a lot) on advertising, which enables us to remain affordable to a wider pool of shoppers.

A high price is not a feature—that's a truism we've coined as a core part of our company culture. We hope you'll agree.

Why don't other brands use cold preservation instead of chemicals?

Conventional brands want:

  1. Retail chains to stock them,
  2. Distribution by a massive network like Amazon,
  3. Production outsourced to a large manufacturer.

None of these offer cold preservation. It's easier to just go with the flow than it is to swim against the currents of retail, distribution, and production.

In short, it's a problem of industry inertia, aka "lock-in."

Do I have to chill my Wild Ice products?

More than 95% of a typical skincare product's lifecycle consists of everything that happens before it gets into your hands (and onto your skin).

So, while chilling your products is never bad, we want to emphasize that the important thing is using fresh products frequently. They do no good as museum pieces on your vanity.

So if chilling your products gets in the way of performing a consistent routine, or is too much of a hassle, don't stress about it. You're still getting 95% of the benefit so long as you're using them daily, in which case they should be finished within two to three months.

If you want the absolute freshest skincare possible, then chilling them is helpful. The caveat is that you'll need to thaw them fully before each use.

So the short answer is no, you don't have to chill them. And you should not stress about it. But, if you're hardcore, then you certainly can, so long as you thaw fully before use.

Note that if for some reason you plan to wait a month or more before you actually start using your products, then do go ahead and put them in your kitchen refrigerator at least until you begin using them.

Can I cancel or adjust my subscription box?

Yes. From your own customer portal, you can easily cancel or pause your subscription box, adjust the frequency, or even reschedule the next order date, but that's only the beginning.

Once you're ready to explore more Wild Ice products, you can build your own custom subscription box using our box builder.

Although not possible with the Essentials Routine subscription (as it is treated as a single product at checkout) with our box builder you can add or remove products on-the-fly (between shipments) and watch as your discount tier dynamically updates depending on your total box value. You can even add one-time purchases to an upcoming order.

That's in addition to anytime pausing or canceling, rescheduling, updating frequencies, etc. All with just a tap from inside your very own customer portal.

But unless you want to start with more products, the Essentials are the perfect foundation from which to begin your cold-preserved skincare journey. You can always cancel it and come build your own custom box when you decide you're ready to enhance your routine.

What if the products are left at my door? Will they be ruined?

That's ok, they'll be fine.

Use the iceberg analogy when you think about conventional skincare: the vast majority of product breakdown occurs where you don't see it—in warehouses, distribution centers, and store shelves. Those hidden portions of a product's journey are where the vast majority of degradation occurs.

A bit of time waiting for you to come home is a tiny drop in the bucket, which is why we tell our customers never to stress.

Get fresh products and use them daily (they can't work their magic from inside the bottle)—that's the secret to your best skin.

How do I use the Essentials Routine?

Tap the "Step-By-Step Routine Guide" link in the product offer section for convenient guide on how to get the most out of your essentials.

But I read somewhere that cold doesn't matter?

Yes, ever since we came on the scene some brands have begun writing articles about how cold preservation doesn't matter.

The funny thing is that even those articles will almost always admit that it does matter for vitamin C serums. And for peptides (a special amino acid). And ceramides (a special lipid). And maybe a few other things that absolutely do readily degrade.

Then after admitting that (which already cedes most of the point to us), they'll spend 90% of the article trying to debunk cold preservation while linking irrelevant studies that they know no one will actually read.

Here's the deal: If you're buying our products, you're not buying theirs. That's why they write this stuff. And on top of it most of these brands are outsourcing production, and/or using fulfillment centers like Amazon, and/or sitting on retail shelves—from each of which there's basically no going back. If cold preservation catches on (as it gradually is), what are they to do?

And if they actually believe what they're writing, they can go unplug their fridge. That's a joke. Because that would literally poison them. Which makes you think about what most people are putting on their skin...

Don't let this fresh offer melt away.

You haven't tried skincare if you haven't tried it the same way you expect every other nourishing substance.

Which is to say fresh, potent, and bioactive (via cold).

GET GLOWING
Based on 1269 reviews
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After using this on my face it feels so clean and fresh! I can’t wait until the moment I get to wash my face at night and follow it up by the entire line makes me feel refreshed

The feeling you get after using this on your face is unbelievable! Thank you

I LOVE this product!!! All of your products are amazing! I’m so glad I got turned on to your whole line from my sister in law!

Cryo-C: Cold-Preserved Anti-Oxidant Glow Serum with Vitamin C & Sea Buckthorn for Soft, Supple, Radiant Skin

Great product

Really love all of these products. Eye serum is awesome. Glad i found these products

Great products

Word of mouth send me to these products. I asked a lady what she was using on her skin because it looked great. I immediately orde When she told me. I am loving the products.

Cryo-C

I really enjoy using cryo-c! I can’t wait for my skin care routine at night because i love all of the products. They smell wonderful and really are starting to make a difference in my skin.

Loving Wild Ice

I'm so glad I tried Wild Ice. I have an issue with nearly all products causing my eyes to swell. I've been using B.T Baga Yaga and the C Serum for about a month now and no puffy eyes. My skin is so soft and has a new glow. I will definitely be ordering again!

Good stuff

This exceeded my expectations at first. Definitely had super smooth skin within the first few uses but seems to have stopped and doesn’t feel as nice as the first few uses. I’m going to continue to use up what I have because I love the smell of all the products and they do make my skin look more hydrated.

Best products

I love all the products I use! Mila was such a huge help when I had concerns about my skin. I started using just the cryo c and now use them all and can tell such a difference in my skin! Love that all the ingredients are super clean! Highly recommend any of her products!!🤍

Simply amazing!

The moment I received my first order, I knew that there was something amazing inside of those gorgeous bottles. These products are so different than anything else I used before. I fell in love with them right after I tried them out.
B-Meltee is a gentle yet powerful cleanser. It feels very refreshing and it smells great. My favorite cleanser ever.
Cryo-C is simply the best Vitamin C serum I have ever used. It smells and feels wonderful on my skin and it leaves a nice tinted finish.
D.B.T. Baba Yaga is magic in a bottle! Exquisite! Soft, silky and it smells like a delicious dessert.
I love Wild Ice Botanicals!

Wintry fix

Definitely didn’t disappoint! Another great product that I will buy again!

Makes my skin feel soft...

This doesn't feel heavy, or filmy on my skin, which is nice for layering my products-not 100% sure I'm seeing any visible results-but the clean ingredients a are part of why I wanted to try this line.

Cry-O C

My skin feels unbelievably soft after using Cry-O C just for a few days. I’ve also noticed my sun spots fading after a week of use. Very pleasantly surprised, and the smell is also amazing!

Love the product

I’ve bought a lot of products in my life, but I have truly found the right one this time. I love the ease of the routine and the way the product feelsand looks on my skin. I’ll definitely be buying again!

Really Nice Skincare

I am new to this product line and have seen good results after two weeks of use. The Meltee cleanser is my favorite product. It is refreshing and effectively removes makeup. The DBT Baba Yaga absorbs quickly and leaves skin moisturized and supple.

Loving the tape- seems to be working. Stays in place all night :-)

Loving the tape- seems to be working. Stays in place all night :-)

Skin is vibrant and refreshed

Probably one of the best products I have used. I have used this product for little over a month now and have noticed a big difference in my skin. It is softer and my face has a glow to it, especially when wearing makeup. I love it!

D.B.T. Baba Yaga: Cold-Preserved Face, Neck & Eye Cream with Peptide & Ceramide Complexes for Nourished, Protected Skin

Unique product

This skincare line is amazing. I am seeing dramatic results of supple, smooth skin with this product. I am using only at night and on neck during day. It isn’t ideal under make up.

Top quality product

Ad a 57 year old, have used every…and I mean every skincare line. This serum is clean beauty, and extremely effective. Will be sticking with this one.

Awesome!

Love it and will buy again! Very happy with the eye cream.

Love it!

Love this product! Does not feel heavy or oily when you put it on. It soaks right into your skin and gives you an instant glow. I have very sensitive skin and this product does not make me break out or itch. Highly recommend.

Phenomenal!

The mask smells fantastic, easy to apply, my skin is very moisturized and soft after application. Definitely will try other products! I am very happy and recommend it!